We were invited to the beautiful Aura Skypool for an exclusive announcement by Wonderful Pistachio in February 2024. What a stunning venue for a media event, don’t you think?
What was the announcement? Wonderful Pistachio has appointed UAE-headquartered Al Douri Group as its official processing partner for Wonderful Pistachios in the Middle East.
Here’s a little quick rundown on who they are, what they do, and how the event went.
Who is Wonderful Pistachio?
Wonderful Pistachios is the world’s largest grower and processor of California pistachios. Based in the United States, they also supply to Europe, Africa and now, the Middle East.
What are the health benefits of Pistachios?
Wonderful Pistachios offer a natural source of protein, satisfying cravings while boosting energy levels.
Pistachios are a source of Vitamins B1 and B6, potassium, fibre and protein. It offers an array of health benefits, contributing to the normal functioning of the heart, nervous and immune systems, the maintenance of normal blood pressure, and the retention and growth of muscle mass.
Who is Al Douri Group?
Established in 1979, Al Douri Group emerged as a market leader in the food service industry within the GCC region.
The group operates a state-of-the-art, fully automated factory located in Dubai, UAE, alongside an expansive portfolio of retail outlets.
What does the partnership between Wonderful Pistachio and Al Douri Group mean?
In addition to driving a range of commercial benefits, the deal will boost the regional availability and quality of premium pistachio nuts – a
nutritious and protein-containing alternative to less healthy snacks.
and Tom Hazelof, Senior Sales and Marketing Director for Europe, Middle East and
Africa, The Wonderful Company.
In a nutshell, the partnership between Wonderful Pistachio and Al Douri Group will reduce shipment lead times, expand regional distribution, and therefore extend products’ shelf lives.
An informative session with Nadia Smaili – Nutrition & Dietitian
As part of the event, we had the opportunity to meet Nadia Smaili – a Nutritionist and Lifestyle Consultant who showed us the many ways to add pistachios to your diet.
It was fascinating to see all the many different trail mixes you could do using pistachios and other dried fruits and nuts – goji berries, cranberries, dehydrated strawberries, granola, and more – which served different purposes – be it for kids, breastfeeding, post work-out, and more.
We have since been trying to recreate what we learnt from the session, getting a lot of the dried fruits and granola, from our usual go-to at Organic Foods and Cafe. Hopefully we can keep it up, for ourselves, and for the kids as well!
Do follow Nadia Smaili on Instagram at @ServeUpHealth for more tips.
Our Thoughts
It’s always interesting to learn tips on how to snack better. Why take a chocolate cookie for an energy boost when you can grab a handful of pistachios, with dried apricots and cranberries, instead? We took the trail mix to Musandam with us for the road trip and absolutely demolished it. Delicious, and nutritious at the same time.
It’s always good to see Dubai stepping up and bring in high quality products to this city – so we can eat better and healthier.
To learn more about Wonderful Pistachios and where to buy, have a look at Emea.WonderfulPistachios.com